Alexander nix, the former chief executive of cambridge analytica, has been banned from running limited companies for seven years, marking another chapter in the remarkable fall of the controversial data analytics company.

According to the uks insolvency service, mr nix, who was also a director at cambridge analyticas parent company scl elections, will be prevented from holding company directorships from early next month.

It added that the grounds for the ban were scl elections provision of unethical services including bribery and honeypot stings, voter disengagement campaigns, the obtaining of information to discredit opponents and the anonymous spreading of information.

Cambridge analytica gained notoriety in the wake of the 2016 us presidential election, when it emerged it had harvested the facebook data of 87m voters without their knowledge or permission for use by the trump campaign a revelation that led to greater scrutiny of the social media networks policies around data protection.

A 2018 undercover investigation by channel 4 news showed cambridge analytica executives, including mr nix, suggesting the use of women and bribery in order to smear political opponents.

Following an extensive investigation, our conclusions were clear that scl elections had repeatedly offered shady political services to potential clients over a number of years, said mark bruce, chief investigator for the insolvency service.

In december last year, the us federal trade commission granted final approval to a settlement with mr nix and aleksandr kogan, the cambridge academic and app developer who had provided cambridge analytica with the personal information of facebook users for voter profiling and targeting.

Mr nix, an old etonian former financial analyst, came to be known as the face of cambridge analytica, which claimed that its psychographic targeting allowed it to microtarget voters.

Mr nix was named a director of emerdata limited, the holding company that acquired several scl group companies and cambridge analytica after they went into administration, in january 2018, but resigned two months later. other directors of the company included former members of cambridge analytica and rebekah and jennifer mercer, the daughters of trump donor and cambridge analytica investor robert mercer.