Grocery Leaders Agree that "Private Brand Growth" is a Priority in 2023, but Point to Poor Digital Marketing for Lackluster Performance

Based on interviews with 117 industry leaders, the report revealed new insights into the state of private brands within the grocery market. Gaurav Pant, Chief Intelligence Officer at both Incisiv & Grocery Doppio, stated that "Grocery executives agree that private brands are crucial to growth in 2023." Doug Baker, vice-president of Industry Relations at FMI-The Food Industry Association, stated that more consumers discovered the value and quality in private brands during the COVID-19 pandemic. Barry Clogan, Wynshop's Chief Evangelist, stated that digital is the best and most economical way to promote private brand products. Grocery Doppio provides independent, free data and insight on the grocery industry. FMI - The Food Industry Association is a group of retailers, producers and service providers that works together to create a safer, more efficient, and healthier food supply chain. It is a $800 billion industry that employs nearly 6 million people and has an impact on the lives of more than 100 million households across the United States. Wynshop Wynshop is a team of ambitious digital innovators dedicated to helping grocers and other store-based retailers build wildly successful online businesses. The platform's digital commerce platform is refreshingly simple and allows for efficient in-house picking. It also reduces fulfillment costs. This gives retailers the ability control every aspect of their customers digital shopping experience. This allows for a more personal customer experience and increased shopper loyalty. About Incisiv Incisiv, a next-generation industry insight firm, helps retailers and brands navigate the digital disruptions in their industry. Incisiv provides a platform for industry executives who are responsible for digital transformation. It offers a safe place to learn and share in a non-competitive environment. Find out more at URL.

Media Contact:Laurel Getz (for Wynshop)EMAIL 203.767.5963

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