Diy retailer kingfisher features scrapped the sale of their spanish company and it is refocusing on core brands such as for instance b&q and castorama as it reverses strategy and appears to keep up the e-commerce momentum generated because of the lockdown.

Thierry garnier, who was appointed chief executive in september, said the programme instigated by their predecessor veronique laury had diluted the identity of this groups brands that also feature screwfix in uk, bricodpt in france and koctas in chicken and led to a lot of complexity and cost.

Kingfisher is comprised of distinctive retail ads handling different client requirements. we must not seek to come to be one with the same range and proposition for many, he said on wednesday, pointing out that british consumers paint their particular walls three times more frequently than french, and sometimes in different colours.

He made their commentary while the team reported full-year figures and stated it could redouble its ecommerce efforts, hiring as much as 4,000 more staff after on the web product sales boomed during lockdown. both in april and could, these were above triple the last years level.

Historically, they will have accounted for under 10 per cent associated with the group total, with even that number inflated by the trade-focused screwfix procedure.

Mr garnier stated that shops must be the focus of online strategy, both for order-picking and click-and-collect solutions, which create much better margins than residence distribution.

Kingfisher shares had been up very nearly 6 per cent at the beginning of afternoon trading.

As mr garnier set-out a unique program for the store, he conceded that ms laurys strategy had triggered much better buying, more competitive pricing and much more efficient back-office services. but he stated the main focus on own-label products had limited the freedom of supervisors: starting was done centrally. the ceo of b&q could not include a single [product range] to their ranges.

Ms laury poured practically 800m into transforming an organization which had defied duplicated tries to impose better central control on its disparate operations. but she left last year after it became clear that the 500m yearly revenue uplift she had assured in 2016 was not likely to-be attained.

The goodhome brand name that she introduced with considerable fanfare towards end of the woman tenure is, in accordance with mr garnier, perhaps not a priority.

We dont believe goodhome is another advertising for kingfisher...i believe we have to develop on the brands we have. we dont believe building a fresh goodhome brand name could be the an element of the program, he said.

The internal upheaval harm sales, aided by the groups french businesses particularly problematic. sales in france dropped 4.5 per cent to 4.1bn in the year toward end of january, and profits were down nearly 11 percent.

Richard chamberlain, an analyst at rbc, stated kingfishers brand-new administration staff had introduced an even more efficient trading method and is enhancing execution within the business, predicting that trading in france could surprise on the upside.

Group full-year product sales had been flat at 11.5bn but pre-tax profit was down two-thirds to 103m because of over 400m of excellent products relating mainly to keep impairments and closing costs. stripping out such products, profit had been down 5 per cent. there was no final dividend.

Mr garnier said the group would no more seek an exit from spain and portugal, adding: we think we can develop a lucrative, renewable company under the brico dpt advertising.

However, it will withdraw from russia, and booked disability charges comparable to significantly more than 7m for every of its 18 stores there.

The business didn't provide any financial forecasts the present year, mentioning the uncertain economic outlook. but mr chamberlain stated the outlook for diy had improved as people were obligated to spend more time at home.