Orsted, the worlds biggest overseas wind developer, has actually selected an old lego advertising and marketing manager who's certainly one of denmarks leading business advocates of sustainability as the next leader.

Mads nipper, chief executive of grundfos, the globes largest pump manufacturer, will need over from henrik poulsen at orsted at the beginning of the following year.

Mr poulsen transformed the previous dong energy from a danish state-controlled oil, gas and utility team to a world-leading wind creator that desires to get to be the very first green supermajor within five years, challenging power organizations like bp and royal dutch shell.

The challenge we face in changing the worlds energy methods from fossil fuels to renewable power to prevent the catastrophic effects of weather change is much more pressing than ever and requires action throughout elements of culture, said mr nipper, who added that orsted was in an original position to help make a difference in the fight against weather modification.

An admirer of rock-band ac/dc as well as liverpool soccer team, the incoming orsted ceo shot to prominence as one of the driving causes behind the resurrection of lego after the danish toymakers brush with financial failure in 2003.

Mr nipper, just who spent over 2 full decades at lego increasing towards the post of main advertising officer, insisted that toymaker needed to refocus on its main audience of six- to nine-year-old guys and pressed the launch of a classic fire-engine in 2004 since it began its journey in order to become the worlds biggest toymaker.

He turned grundfos round after overpowering as chief executive in 2014 whenever pump manufacturer ended up being experiencing falling earnings. lately he has voiced in the help for durability goals.

Anchored in a definite sustainability vision, mads features led an extremely successful change of grundfos in the last six years which includes reinforced the companys position in an increasingly competitive marketplace, while also strengthening financial overall performance, stated thomas andersen, orsted chairman.

Mr poulsen, another former lego administrator who in june launched their decision to step-down after eight years as chief executive, will become an unique agent to mr nipper in his very first thirty days at orsted and contains however to announce his next move. he has been related to various popular nordic chief executive roles lately after his operate in changing orsted and bringing it toward stock exchange.

It became the initial fossil gasoline producer to abandon its standard company, stepping into overseas wind since it became progressively competitive on price.

We need to wish to become one of the long-term green power supermajors within the next decade, mr poulsen informed the financial times this year.