A look at Taylor Swift's economic power ahead of ‘The Tortured Poets Department' release

Taylor Swift is set to release her 11th studio album, ‘The Tortured Poets Department,’ on Friday. With a dedicated fan base, Swift has proven her economic power with her successful ‘Eras’ tour in 2023, which sold out quickly and grossed over $1 billion. The tour broke records and had a significant impact on hotel revenue and retail sales in the cities it visited. Swift’s merchandise sales were also a major source of revenue, with fans eagerly buying shirts, hats, and other items. Additionally, a film of the tour earned $96 million in its opening weekend, making it the highest-grossing concert film for an opening weekend in the US and Canada.