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A look at Taylor Swift's economic power ahead of ‘The Tortured Poets Department' release

·1 min

Taylor Swift is set to release her 11th studio album, ‘The Tortured Poets Department,’ on Friday. With a dedicated fan base, Swift has proven her economic power with her successful ‘Eras’ tour in 2023, which sold out quickly and grossed over $1 billion. The tour broke records and had a significant impact on hotel revenue and retail sales in the cities it visited. Swift’s merchandise sales were also a major source of revenue, with fans eagerly buying shirts, hats, and other items. Additionally, a film of the tour earned $96 million in its opening weekend, making it the highest-grossing concert film for an opening weekend in the US and Canada.