Baozun Inc. (NASDAQ:BZUN - Get Rating) saw a large decline in short interest in the month of December. As of December 15th, there was short interest totalling 2,070,000 shares, a decline of 11.9% from the November 30th total of 2,350,000 shares. Based on an average daily trading volume, of 841,500 shares, the days-to-cover ratio is currently 2.5 days. Currently, 4.8% of the company's shares are sold short.
Baozun Price Performance
BZUN opened at $5.30 on Monday. Baozun has a 12 month low of $3.41 and a 12 month high of $14.75. The stock has a market capitalization of $368.87 million, a price-to-earnings ratio of -5.89 and a beta of 0.67. The business has a 50-day moving average of $4.55 and a two-hundred day moving average of $7.02.
Analyst Upgrades and Downgrades
Several research firms have commented on BZUN. Citigroup lowered their price target on Baozun from $8.30 to $6.60 and set a "buy" rating for the company in a report on Wednesday, November 30th. StockNews.com upgraded Baozun from a "sell" rating to a "hold" rating in a report on Thursday, December 1st. Four research analysts have rated the stock with a hold rating and one has assigned a buy rating to the stock. Based on data from MarketBeat.com, the stock presently has an average rating of "Hold" and an average price target of $8.98.
Institutional Trading of Baozun
Institutional investors have recently modified their holdings of the company. Quadrant Capital Group LLC grew its holdings in shares of Baozun by 155.2% during the 2nd quarter. Quadrant Capital Group LLC now owns 7,351 shares of the technology company's stock worth $80,000 after purchasing an additional 4,470 shares during the period. SG Americas Securities LLC grew its holdings in shares of Baozun by 39.4% during the 3rd quarter. SG Americas Securities LLC now owns 13,542 shares of the technology company's stock worth $85,000 after purchasing an additional 3,829 shares during the period. Toroso Investments LLC purchased a new stake in shares of Baozun during the 1st quarter worth about $88,000. Mercer Global Advisors Inc. ADV purchased a new stake in shares of Baozun during the 1st quarter worth about $107,000. Finally, US Bancorp DE grew its holdings in shares of Baozun by 1,041.7% during the 3rd quarter. US Bancorp DE now owns 19,478 shares of the technology company's stock worth $122,000 after purchasing an additional 17,772 shares during the period. Hedge funds and other institutional investors own 31.17% of the company's stock.
Baozun Inc, through its subsidiaries, provides e-commerce solutions to brand partners in the People's Republic of China. The company offers IT infrastructure setup and integration, online store design and setup, online store operations, visual merchandising and marketing campaigns, customer services, and warehousing and order fulfilment.
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