The Indian market for baby care solutions is anticipated to increase by $26.35 billion between 2021 and 2025, expanding at a CAGR of more than 11 percent throughout the fore cast period. The market is being pushed by a growth in the number of nuclear and single parent households, online availability of infant care items, and internet penetration. There has recently been a baby care startup boom owing to several factors that favor their growth.
One major factor is the change in lifestyle and behavioral patterns among Indian parents. Indian mothers have traditionally turned to their family, friends, and pediatricians for guidance on how to care for their infants, which is changing as more nuclear families are replacing joint families. Founded in 2020, StarandDaisy has established itself with the whole hearted aim to aid parents in their journey of exceptional parenting by providing baby supplies and tools that will assist them in comfortably and relaxingly caring for their kids without any shoots of anxiety or chills of over whelmingness.
Rapid digitization and the rise in the e-commerce industry have led to rapid growth in the baby care startup ecosystem. The startups in the baby care segment are revolutionizing the way baby care is perceived today. Unlike earlier times, baby