Strength leads the new paradigm of high-quality development of national brands, Mousse Co., Ltd. was selected as "2022 China Brand Innovation Case"
As an excellent case of taking the lead in testing digital transformation in the traditional bedding manufacturing industry, Mousse Factory was awarded the "2021 Digital Transformation Award -…
As an excellent case of taking the lead in testing digital transformation in the traditional bedding manufacturing industry, Mousse Factory was awarded the "2021 Digital Transformation Award - Benchmarking Factory" and was selected for the Smart Factory (Workshop) Project of Dongguan Bureau of Industry and Information Technology in 2022. Therefore, Mousse shares are not only located in the traditional track of the bedding manufacturing industry, but also in the promising new blue ocean of the healthy sleep service industry.
Recently, the 2022 China Brand Forum hosted by the People's Daily was held in Beijing.
As one of the outstanding representatives of national brands in China's manufacturing industry, Mousse Co., Ltd. was invited to participate in the meeting. Sheng Yan, director and vice president of the company, shared Mousse's extraordinary journey of forging a strong national enterprise with innovative momentum, as well as advanced experience in high-quality development of manufacturing brands.
At the forum, Vice President Sheng Yan made a keynote speech entitled "Muse: Courageously Undertaking the Mission of the National Brand Era with High-Quality Development on the World Stage", and shared the extraordinary road of high-quality development of the brand of Muse Co., Ltd. ----from Houjie Town, Dongguan A start-up company in mattress manufacturing has grown into a leading brand of upholstered furniture. It will be officially listed on the main board of the Shenzhen Stock Exchange on June 23, 2022. Mousse Co., Ltd. supports its brand confidence with technological confidence and demonstrates cultural confidence with brand confidence. The high-end bedding market dominated by European and American brands provides a reference path for the upgrading of national brands in China's manufacturing industry.
Sheng Yan, vice president of Mousse Co., Ltd., attended the 2022 China Brand Forum event of People's Daily and delivered a speech remotely
At the same time, at the release ceremony of the forum's "2022 Chinese Brand Cases", Mousse Co., Ltd. relied on its outstanding strength of "strengthening innovative genes, accurately meeting sleep needs, and working with smart technology to customize a comfortable sleeping experience", with "digital, The national brand responsibility of intelligently guarding the health and dreams of Chinese people has been selected into the "2022 China Brand Innovation Case", which provides a reference for Chinese manufacturing brands to enter the high-quality development track.
Mousse Co., Ltd. was awarded the 2022 China Brand Innovation Case
Mousse breaks the "myth" of the high-end bedding market in Europe and the United States, and demonstrates the confidence of the national brand
Due to the late start, as well as capital and technology barriers, China's high-end bedding market has been dominated by European and American brands for a long time, and local bedding brands have been in fierce competition in the mid-end and low-end markets.
In recent years, Mousse Co., Ltd., which has already achieved outstanding performance in the bedding market, has made full efforts. Based on the dual "smart" drive of "smart" manufacturing factories and smart products, it has stepped into the "flywheel" of brand high-quality development, and initiated the high-end bedding market. The "charge".
"Guarding the dreams of Chinese people with digitalization and intelligence" Mousse Co., Ltd. was awarded the 2022 China Brand Innovation Case
In 2015, relying on the advantages of industrial clusters in the Guangdong-Hong Kong-Macao Greater Bay Area, Musi Co., Ltd. seized the opportunity of digital transformation, built a healthy sleep industry base in Dongguan, and built a digital factory.
According to statistics, in the past three years, the production capacity of main products of Mousse Co., Ltd. has increased by 30%-60%, and the labor cost of a single product has decreased by 9%-59%.
As an excellent case of taking the lead in testing digital transformation in the traditional bedding manufacturing industry, Mousse Factory was awarded the "2021 Digital Transformation Award - Benchmarking Factory" and was selected for the Smart Factory (Workshop) Project of Dongguan Bureau of Industry and Information Technology in 2022.
Mousse Smart Factory
The super product strength under the blessing of intelligent manufacturing provides sufficient conditions for Mousse Co., Ltd. to enter the high-end bedding market. On the basis of increased production capacity and reduced costs, Mousse Co., Ltd. has also formulated super hard-core standards in the bedding field.
It is understood that Mousse has the Mousse Testing Technology Service Center, which has been approved by CNAS China National Accreditation Service for Conformity Assessment. Committee members actively participate in the drafting and formulation of international, national and industry standards, and have made outstanding contributions in the standardization practice of the furniture industry.
In 2021, the quality pass rate of mousse products will reach 99.56%, which will become the key "hard power" to seize the market share of high-end bedding.
According to the calculations of CITIC Securities, Mousse's market share will reach 7.7% in 2021, ranking first in the industry.
In the high-end market, Mousse has a market share of about 16% to 19%, and has become the undisputed No. 1 brand in the high-end bedding market in China.
Smart technology unlocks the sleep password, guarding the healthy dream of Chinese people
According to the World Health Organization statistics, the global sleep disorder rate is 27%.
According to a survey by the China Sleep Research Association, more than 300 million Chinese people suffer from sleep disorders, and the incidence of insomnia among adults is as high as 38.2%.
"A good night's sleep" has become a common demand of the public in the fast-paced era.
This demand has also created a huge market.
According to the research report of Galaxy Securities, the market size of my country's sleep industry will reach more than 400 billion yuan in 2020, and it is expected to break through one trillion yuan in 2030.
Relevant experts pointed out that information technologies such as cloud computing, mobile Internet, and Internet of Things are reshaping the needs of sleep-based scenarios, leading the industry revolution in the entire sleep health field.
Therefore, Mousse shares are not only located in the traditional track of the bedding manufacturing industry, but also in the promising new blue ocean of the healthy sleep service industry.
On November 9, the National Health and Medical Commission and other three departments issued the "14th Five-Year Plan for National Health Informatization", which gave the development direction of "digital + health". Promote the deep integration of the new generation of information technology and the health industry, and integrate digital technology and systematic thinking into the whole process of building a healthy China and a digital China."
In fact, based on the mission vision of "let people sleep better", Mousse Co., Ltd. has already deployed digital intelligence + healthy sleep technology to alleviate the social problem of sleep.
To strengthen innovation with scientific and technological strength, Mousse Co., Ltd. vigorously promotes the research and development of smart sleep technology, established "Mousse Shenzhen Intelligent Research Institute" and launched an ecological strategic cooperation with Huawei Hongmeng, and launched smart bedding such as T10 smart mattress and E6 smart sleep system. Smart bedding can intelligently match softness and hardness according to the different needs of each user and human body data, which not only realizes the "smart sleep" of thousands of people, but also improves the quality of sleep. Intuitively reflected, relevant experts believe that this will become a new entry and strong basis for digital medical care and lifestyle management, and the chronic disease population represented by sleep disorders will benefit from it.
Mousse smart sleep space
While continuously improving the sleep experience of consumers through smart bedding, Mousse Co., Ltd. also combines innovative forms such as music and sports to spread sleep culture and arouse people's attention to sleep health issues.
For example, we joined hands with freestyle skier Gu Ailing to launch the "Champion Dream Exploration Project" public welfare action to promote the sleep health of young people; held the "Northern Olympic Dream Exploration Charming Ice and Snow Season" project registered by the Beijing Winter Olympics Organizing Committee, combining sleep with ice and snow. Promote the "ice and snow economy" to break the ice in southern Guangdong; on 3.21 World Sleep Day for 10 consecutive years, cooperate with the China Sleep Research Association to publish white papers focusing on the sleep status of different social groups, etc.
While providing healthy sleep products, Mousse Co., Ltd. also spreads the concept of healthy sleep to thousands of households, so that its own hard-core product strength can find an effective soft touch method.
Looking forward to the future, people's pursuit of healthy sleep and the empowerment of digital intelligent technology may completely subvert the underlying logic of the bedding manufacturing industry, promote the efficient integration of manufacturing and service industries, and truly realize the servitization of manufacturing.
For Mousse, which has always been deeply involved in the field of healthy sleep, this is undoubtedly a good opportunity to expand its achievements in the high-end bedding market, and it is also a new opportunity to forge a strong national enterprise with technology as the driving force and lead the transformation and upgrading of the manufacturing industry.