The new rolls-royce is the brands most technologically advanced ever, equipped with a twin-turbo, 6.75 litre, 12-cylinder engine and camera-controlled planar suspension for a magic carpet ride, and, with extras added, will leave buyers with little (or no) change from 300,000.
Unlike the earlier, bmw-based car, the new ghost has been designed from the ground up, with only the spirit of ecstasy bonnet mascot and the on-board umbrellas being carried over from its predecessor.
It gets rolls-royce-designed aluminium underpinnings, all-wheel-drive, all-wheel steering, a hand-built and seamless alloy body and a satellite-controlled transmission that reads the road ahead in order to select the perfect gear for the conditions.
On the road, it feels uncannily nimble, with the quaint power reserve meter a rolls-royce signature indicating that a mere 20 per cent of the mighty engines available surge is required in order to sustain speeds at the legal limit.
According to rolls-royces luxury intelligence unit, owners want a car more in keeping with todays post-opulence movement. in terms of the interior, that translates into the luxury of silence. a twin-skinned roof and bulkhead, combined with more than 100kg of insulation stuffed inside the doors, roof, headlining, tyres and even between the double-glazed windows, ensures voices need never be raised above a normal, conversational level, regardless of how much speed increases.
Even the inside of the air-conditioning ducting has been polished to further quieten things down, after acoustic engineers discovered that using a conventional set-up created a disturbing level of turbulence although, finding out that total silence could lead to a feeling of disorientation, those same engineers decided a slight whisper of sound should be allowed to remain.
The interior air required to sustain a life of luxury can, however, be cleansed to perfection within two minutes by the ghosts new microwave-environment purification system that automatically detects contaminants and eliminates them through a nano-fleece filter.
There are also new, power-assisted doors fitted with internal gyroscopes to ease getting in and out when ones chauffeur is proving a bit slow off the mark, while a 507-litre boot will swallow whole even the largest of monogrammed suitcases.
Its undoubtedly sleeker and more minimalist than its predecessor. but post-opulent? now that might be taking it a little bit far.